Tag: Scenario planning

Airbnb: the future of networked hospitality businesses

Oskam, J. and Boswijk, A. (2016). Airbnb: the future of networked hospitality businesses. Journal of Tourism Futures, Vol. 2(1), pp. 22 – 42. Purpose Although networked hospitality businesses as Airbnb are a recent phenomenon, a rapid growth has made them a serious competitor for the hospitality industry with important consequences for tourism and for tourist destinations. Read More …

Airbnb: What is Next?

Boswijk, Albert & Oskam, Jeroen (March 8, 2016). Airbnb: What is Next? Hospitality Upgrade, Tech Talk.  http://www.hospitalityupgrade.com/techTalk/Articles/Airbnb-What-is-Next/. Only recently the understanding has emerged that Airbnb – and similar businesses – would be something big. There is now a consensus that, maybe unlike other initiatives coined as the “sharing economy”, the large scale use of residential housing for traveler accommodation Read More …

The future of networked hospitality businesses

What are the consequences of the success of peer-to-peer travel for our industry? What will be the impact on our cities? And how does this phenomenon change the behaviour of our guests? These questions are addressed in a scenario study by Albert Boswijk (European Centre for the Experience Economy) and Jeroen Oskam (Hotelschool The Hague). Read More …

Who will sell your rooms? Hotel distribution scenarios

Jeroen Oskam – Hotelschool the Hague, the Netherlands Tjeerd Zandberg – Stenden University of Applied Sciences, the Netherlands Abstract Travel and hospitality were among the commercial sectors profoundly changed by the massive use of the Internet since the 1990s. Whilst initially predictions were that the platform would lead to disintermediation, after the first decade, a Read More …