Jeroen Oskam

Scenario planner, published author, keynote speaker.
I lead innovative projects in higher education aimed at connecting outstanding academic research with problems and solutions in the outside world.
My scenario work focuses on mid and long term developments in hospitality and tourism to help businesses and destinations anticipate opportunities that lie ahead in the next 5-10 years.


  • Analytical thinking: Interdisciplinary approach. Presentations and publications in different disciplines.
  • Strategic vision: Developed strategies for implementing new research and educational activities. Budgeting, staffing and establishing international alliances.
  • Creativity: Entrepreneurial attitude. Implementation of new initiatives. Innovative programme design. Finding unconventional solutions.
  • Results-oriented: Working within time and budget constraints. Establishing ambitious goals and finding the means to achieve them.
  • Language skills: Fluent in English (C2), Spanish (C2) and Dutch (native).

Professional Experience

2015-present Director Research Centre Hotelschool The Hague, The Hague/Amsterdam, the Netherlands.
2011-2015 Programme Manager European Tourism Futures Institute. Stenden University, Leeuwarden, the Netherlands.
2012-present Visiting Professor Hospitality Management. EADA Barcelona, Spain.
2006-2010 Director Zaragoza Hotel Management School, Spain.
1999-2006 MBA Programme Director Maastricht Hotel Management School.
1996-1999 Lecturer Spanish, Milton Peters College, Sint Maarten, Dutch West Indies.
1993-1996 Lecturer Spanish, Maastricht Hotel Management School.
1992-1993 Assistant Professor Spanish Literature and Culture, Universiteit Utrecht.
1987-1992 Research Assistant Sociology of Literature, Universiteit van Amsterdam.


1987-1992 PhD, Doctor of Arts (cum laude), Universiteit van Amsterdam.
1982-1987 MA Spanish Language and Literature (cum laude), Universiteit van Amsterdam.

Editorial Boards:

Guest Editor of the Journal of Vacation Marketing, special issue “The Future of Hotels”.
Associate Editor of the Journal of Tourism Futures (2013-present).
Editorial Board of the Trendrapport Toerisme, Recreatie en Vrije Tijd (2012-2014).
Associate Editor of the Journal of Interdisciplinary Literary Studies (1988-1993).

Conference organization:

Academic Committee, Moderator, “Tourism in Tomorrow’s World”, Qatar Feb. 23-24, 2014.
Chair, “Frysk Toerismekongres”, Sneek, the Netherlands, Nov. 8, 2012.
Moderator, “I Congreso Internacional de Turismo Enogastronómico”, Nov. 2012, Bilbao, Spain.
Chair, “International Conference Tourism Futures”, Leeuwarden, the Netherlands, November 2-5, 2011.
Chair, Eurhodip Conference, “City Marketing”, July 10-14, 2010, Zaragoza, Spain.
Chair, Symposium “The implementation of Bologna in Hospitality Education”, September 3-4, 2007, Zaragoza, Spain.
Organizing Committee, Eurhodip 9th Annual Conference, “Presentation of the new organisation of Eurhodip Diplomas and Degrees”, May 2002, Maastricht, the Netherlands.
Academic Committee, EuroCHRIE Conference “Hospitality education and hospitality industry: a perfect couple in the new Millenium”, Oct. 26-28, 2000. Maastricht, the Netherlands.
Organizing Committee, “La recepción del 98 durante el franquismo”, Amsterdam, the Netherlands, July 5-7, 1995
Secretary, “Revisión Historiográfica del realismo social en España”, Amsterdam, the Netherlands, June 26-28, 1991.