Oskam, J. (2016) Book review. Futurevision. Scenarios for the World in 2040, by Richard Watson and Oliver Freeman, Journal of Tourism Futures, Vol. 2(1), pp.101 – 102.
Announced on the front cover as “the new classic of scenario planning” – in a quote by Adam Kahane –, Futurevision proposes four scenarios for the world of 2040 with a strong emphasis on the moral consequences of the envisaged events. These alternative futures are followed by an introduction to scenario planning methods, and an account of how the scenarios were constructed. Finally, the authors suggest transformational strategies to address the issues derived from the four scenarios.