Jeroen Oskam (2015) “The Tourism Education Futures Initiative. Activating Change in Tourism Education. Edited by Darko Prebežac , Christian Schott and Pauline J. Sheldon. Book review”, Journal of Tourism Futures, Vol. 1 Iss: 3, pp. 289 – 290
I like milk and I like orange juice even better, and yet if I buy a carton of milk and it contains orange juice I am disappointed. If we get advice on what to do with our future, this will normally be a recommendation to behave responsibly, such as a fatherly advice to open a savings account or a teacher urging us to go to college. But if the advice concerns our plural Futures, this is an unmistakable allusion to the discipline of studying alternative versions of the future, unavoidably taking into account uncertainties and disruptions. Even though this field of study still goes by different names (Sardar, 2010), the plural is commonly established in literature, in the name of a journal as Futures, or of the very Journal of Tourism Futures. The TEFI book is not connected to this approach or to its literature; it pertains to the first category of future advice.