Postma, A., Yeoman, I. and Oskam, J. eds., 2013. The Future of European Tourism. European Tourism Futures Institute.
Like economists and meteorologists, its relatively easy to understand and predict with accuracy the weather for the coming weeks or the economic outlook for the next six months. However taking the longer view is more uncertain. The Future of European Tourism addresses undercurrents of change and probes alternative perspectives of the future through the writing and ideas of a range of academics and thinkers who challenge the norm and are not scared to think outside the box. The present state of European tourism faces many challenges whether it is Peak Oil, ageing populations, fading cultural experiences or fiscal deficit. This collection of ideas, ranging from the rational to the realities of science fiction, will help readers understand how change is occurring and ponder answers for debate.